Logos

Logo Investigation

Lionsgate’s logos

Their first logo (1998) set the tone for many to come.

This logo shows the symbolic lion that seems to suggest a somewhat kind of scary and imposing aspect to the films- much like the thriller genre. It also depicts a vast stary background which could represent dreams as stars are closely associated with dreams. This suggests that the films are also dream like, or, beyond reality which also corresponds with the thriller genre as thriller movies can be a distorted version of reality from a person view, similar to a dream.

The logo has been updated and adapted to remain relatable to the media of the time. Their present logo still embodies the same dream-like atmosphere with the expanse of the sky but the lion is no where to be seen. Nevertheless the same imagery the lion created lives on with the giant stance of the logo title. The huge title still has the same intimidating effect as the lion.

Warner Brothers also take a similar stance with the view of the dreamy sky with a large and imposing logo:

Occasionally Warner Bros. also have adaptations of their logo to suit certain films. 

For example-

Each of these logos have been used progressively in the Harry Potter movies which represents how the movies themselves as they get darker and darker as they go on. 

New Line Cinema logo:

New Line Cinema logo takes a very different stand than the two other logos I have look at. For one it has a black background unlike the sky view in others. However, the black background gives the logo a sense of mystery which the other logos did not create. The simple logo title and image makes the logo versatile for all different film genres. The overall simplistic design makes it easy for the logo to be adapted for the different types of genres it may encounter.

Logo Summary:

When creating a logo a factor to consider is what sort of films will the company be producing. Since the thriller genre is the chosen for my class thriller conventions will need to be involved or should be considered to be involved. This could include dark backgrounds or low lighting to depict mystery and suspense. Bold titles are also very common, this can be for the imposing status it takes or, just for practical reasons such as it is easier to recognize and read. Also and image or graphic that represents the company such as a lion for Lionsgate. Also the type of font wanted to create either the big and imposing stance like Lionsgate or something else. Another factor is the colours represented in the logo, for example the black background helps create mystery in the New Line Cinema logo. Lastly, all three logos have been relatively simply which is effective in that the actual name of the logo stands out which is the main purpose of the logo. Cluttering the logo would only hinder the effects created rather than highlight them further.